We want to highlight Alejandro Peña Veira, Class of 1986, and celebrate his incredible career as CEO of Keter Group, the global leader in resin-based products. Under his leadership, Keter has grown to operate 18 production facilities, employ over 5,000 people, and maintain a market presence in more than 100 countries. Congratulations, Alejandro, on this outstanding achievement and continued success in your leadership journey!
We had the chance to talk to Alejandro about his career and what being a part of the KCP family means to him:
- How has your KCP experience impacted your life and the choices you have made in your career?
- Values and Principles: KCP taught me the importance of integrity, excellence, and collaboration, which have been guiding principles in my career as a leader.
“KCP inspired me to push boundaries in my career, particularly when driving innovation or dealing with challenging business transformations.”
- Global Perspective and Cultural Awareness: KCP had a diverse, international environment, which shaped my ability to work in global settings.
“The multicultural environment at KCP gave me a global perspective, enabling me to lead teams across different cultures and navigate international markets effectively.”
- Lifelong Relationships: The friendships I made during my years at KCP have influenced my career choices and expanded my professional network.
“The friendships developed at KCP continue to inspire and support me. My lifelong friends have been a source of invaluable advice and opportunities throughout my career.”
2. What advice would you give KCP students, especially those who would like to pursue a career path similar to yours?
The following is my top 10 list of critical to success factors:
- Develop a Strong Work Ethic: Success requires persistence, discipline, and hard work.
- Prioritize Learning and Skill Development: Focus on learning continuously, it’s a long road to the top.
- Cultivate Relationships: Build and maintain relationships.
- Embrace Adaptability: We live in a time of rapid change.
- Set Goals and Stay Focused: Set short- and long-term goals, track progress, and celebrate milestones.
- Understand the Power of Personal Branding: Understand the importance of reputation and character.
- Seek Feedback and Embrace Failure: Understand that failure is a learning opportunity.
- Explore Diverse Opportunities: Take measured risks, do the unexpected occasionally.
- Leverage Technology: In today’s business world, technological proficiency is non-negotiable.
- Be Resilient and Stay Positive: Have a positive mindset to help overcome obstacles.
3. What are some of your best memories or experiences at KCP?
My fondest memories from KCP revolve around the people and the activities that brought us together. It was a place where we engaged, shared, collaborated, competed, and matured through unforgettable experiences. While the classroom and the pursuit of individual excellence were essential, the moments that truly stay with me are those spent with lifelong friends. These are the stories we laugh about and relive every time we reconnect, reminding us of the bonds we built and the journey we shared.
4. What makes you proud to be a member of the KCP Family?
I am very proud of how a school in a city in Colombia, South America can expand the imagination of young students to see the broader world in which we live. It truly gives students wings to fly and opens the imagination to a world of possibilities well beyond the city and country in which we were born. It inspires students to reach out beyond perceived limitations to pursue their wildest dreams and fulfill their lives in ways that otherwise may have never been possible.
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